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• Subway Surfers is an endless runner game first released in 2012.
• The game is now the very first title in the Google Play Store’s history to reach one billion downloads.
• The developers discuss plans for the franchise, including licensing deals and animated films.

Earlier this week, we published an article about how mobile gaming now makes twice as much money as console and PC gaming combined. If there were any skepticism about just how big mobile gaming is, we now have another statistic to add to the pile: Subway Surfers, the endless runner mobile game phenomenon, just hit one billion downloads on the Google Play Store.

Subway Surfers now has forever bragging rights as it is the very first game in the Google Play Store’s history to reach that milestone. According to a statement from Kiloo, which co-develops the game with Copenhagen-based studio SYBO Games, the one billion number refers to “the number of unique users who have installed the app on at least one device for the first time.” In other words, if you install the game on two devices with the same Google account attached to them, that still only counts as one download in the one billion total. However, if you have two devices with two different Google accounts associated with them, that would count as two downloads.

Subway Surfers. Download from. Download on Google Play. And you will receive daily summaries of all the Android apps, games, movies,. Subway Surfers. Kiloo Arcade. Everyone 10+ 29,563,056. Contains Ads. Play the classic bird-flinging game that started a global phenomenon! Fruit Ninja®. Subway surfers is an amazing game played by all age group, let it be kids or adults. Since the game is easy to understand and play it is played by many users. The game is all about running, in which the player runs to win each task or level.

“We are thrilled to be the biggest game in the world on the Google Play platform. Surpassing one billion downloads is a historic accomplishment. In this case, history was written by a talented team of developers and a fantastic collaboration between SYBO and Kiloo,” says Jacob Møller, CEO of Kiloo.

10 best endless runner games for Android

Subway Surfers is certainly not the first endless runner game (that record goes to Canabalt), but it is one of the earlier success stories in the genre. In the game, you are a graffiti-tagging city dweller, running through the subways of famous cities dodging cops, dogs, trains, and other obstacles. On the way, you collect coins and gain powerups.

The game’s colorful graphics, silly premise, and charming characters, made it a breakout success when it first dropped in 2012. But no one could have anticipated it becoming the biggest mobile game in the world. However, this success hasn’t stopped Kiloo and its partner developer SYBO from setting bigger goals in the future.

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“We have achieved greatness by combining our strengths at SYBO and Kiloo. The continued growth of the game and brand is our focus, and we are excited about future releases, and the animated short films that are launching later this year. The players will have even more great content to consume,” said Mathias Gredel Noervig, the CEO of SYBO.

Hopefully, the eventual licensing of the brand doesn’t lead to an oversaturation that ultimately hurts the franchise, like what happened with Angry Birds. Luckily for Kiloo and SYBO, they have the benefit of learning from other companies’ mistakes in that regard.

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Endless running games are a dime-a-dozen nowadays, but one of the oldest and most iconic is Subway Surfers. Subway Surfers was first released on the Google Play Store in May of 2012, and on March 15, 2018, developers SYBO and Kiloo announced that it's the first game to cross 1 billion downloads on the Play Store.

Per Jacob Møller, CEO of Killo –

We are thrilled to be the biggest game in the world on the Google Play platform. Surpassing 1 billion downloads is a historic accomplishment. In this case, history was written by a talented team of developers and a fantastic collaboration between SYBO and Killo.

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Over the past few years, Subway Surfers has seen enormous growth. Looking at Google Play and iOS downloads combined, the game was downloaded 350 million times in 2015, another 330 million downloads came in 2016, and 2017 saw a whopping 400 million downloads – making it the biggest mobile game of last year.

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I've run across Subway Surfers a few times while browsing through the Play Store, but I personally never realized just how popular it was. SYBO and Kiloo note that the game still has 20 million daily players, and looking at last years numbers, it doesn't seem like the Subway Surfers hype will be dying anytime soon.